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small in size, big in ideas.
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For the second time in his life, Doug has founded a world-class consultancy serving the creative economy.

Prior to launching The Doug Spong Co., he was the founder, president and managing partner of public relations firm Spong and its parent advertising agency Carmichael Lynch. Both owned by global holding company Interpublic Group.

In his 25 years there, he created the culture that attracted the talent that produced the work that yielded the wealth for some of the world’s best brands.

  • He inspired riders to live by the Harley-Davidson creed.
  • He encouraged young guys to feed their wild side by Messin’ With Sasquatch for Jack Link’s Protein Snacks.
  • He wiped off that milk mustache by introducing Silk brand of soymilk to millions of Americans.
  • And he set design trends in and around the home with the color of the year for Sherwin-Williams.

Doug is hell-bent on setting the high-water mark in anything and everything he does. What’s he done so far? Well, he’s earned the highest individual honor known to PR humankind: the PRSA Gold Anvil Award for lifetime achievement. Since the 1940s, only one of these is handed out each year. Now that’s an exclusive club.

As if that’s not enough, The Holmes Group hog-piled on praising Doug with its SABRE Award for Individual Achievement. It’s hardware like this that tells you everything you need to know about a man who proudly puts his name on the door and his stamp on the client work.

Doug Spong, APR, Fellow PRSA Founder and Chief Executive Officer