The Doug Spong Company

PR and Advertising Consulting

The Doug Spong Co.

Helping PR, advertising, design, digital and social agencies reinvent themselves to remain relevant.

Guiding clients to get the most from their agencies and the best of their ideas.

Our services for agencies.

  • Agency management consulting
  • Leadership development
  • Succession planning
  • M&A
  • Purpose discover and brand positioning
  • Go-to-market strategies
  • Practice, service and industry group development
  • Agency compensation, expense management and profit improvement

Our services for clients.

  • Marketing and communications management consulting
  • Agency performance management
  • Agency compensation
  • Agency search
  • Integration of PR, advertising, design, digital and social
  • Insights that inform ideas
  • Creative development and content
  • Analytics to inform, optimize and measure results
About our founder

Doug Spong

Chief Executive Officer
Prior to launching The Doug Spong Co., Doug was the founder, president and managing partner of Interpublic Group’s Carmichael Lynch and Spong. Before that he was SVP and director of MDC Partners’ Colle+McVoy.

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